Industry
SEO for law firms
Rank for the practice-area searches that bring in real cases.
Legal search is competitive because every case is worth thousands. But most firms optimize for the wrong queries — chasing "lawyer near me" while ignoring the practice-area + location combinations that actually convert. We help firms rank for the searches where the client is already in a specific situation and ready to hire.
What's different about legal SEO
Legal search splits into two very different buyers. Research-stage ("what is a personal injury claim") converts over weeks or months. Urgent-stage ("car accident lawyer near me") converts in minutes. Most firms over-invest in the first and under-invest in the second — and the second is where the revenue lives.
How we help
- Google Business Profile optimized for practice areas, not just the firm name
- Practice-area landing pages by service and by location
- Content designed for how clients actually research — not how lawyers write
- Call tracking and AI search citation tracking per practice area